/ Pietra Ligura

Creative consultant,  forecaster, art director, talent-scout: she is the mastermind behind the concepts driving SUPERWOW AGENCY. It’s hard to define Pietra in one word. This eclectic woman is the driving force behind SUPERWOW.
From an early age, Pietra has developed a great sense of style. It was because of her passion for styling and her strong vision on the party industry that she and Ted Langenbach created the dance club NOW&WOW. Although the club does not exist anymore, Pietra is still responsible for the styling of the popular NOW&WOW Fest editions. Her style is characterized by a huge dose of irony that is inspired by both the consumer society and the polarizing community.

In the CLIENTS tab you will find her notable clients, such as G-star, where she delivered content for the collection, as well as taking up the position of art director for their events in New York and Berlin. Another key experience includes the impressive after-party of the Jean Paultier exhibition in the Kunsthal (Rotterdam).

When it comes to styling of performers, Pietra has an eye for innovation and perfection. Her creations make her stand out from the crowd.

Pietra is the magic that makes SUPERWOW what it is: THE NEW EXPERIENCE!


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