On the 17th of January 2017, Blue Monday, mattrass brand Mattsleeps opened the world’s first ‘Alarmclock Smash Store’. It’s the ultimate place to take revenge on your alarm. The store was filled with 1000 alarmclocks that could be smashed with a hammer or baseball bat into thousand pieces. Also, it was possible to drown your alarmclock into an aquarium. SUPERWOW delivered the perfect hostess in outfit for the store. She welcomed everyone at and helped the people to — destroy the alarmclocks.